A future view of the marketing trends of the future (well 2020) that actually makes sense. Everything from CMO rebranding – essentially pointless, to Marketers reach ‘peak innovation’; an interesting review on if first and fastest is always the right strategy. For B2B marketing agencies possibly the trends towards transparency in global media management and social media power and influence are the most immediate reasons to pause and think. In 2020 data and its security and use will still occupy much of our thoughts.
Read Marketing Week’s article on marketing trends here