Positioning vs Differentiation vs Distinctiveness by Bob Brenchley, April 23, 2021 When managing brands, it is surprising how often positioning, differentiation and distinctiveness get confused....
B2B predictions for 2021 by Bob Brenchley, February 19, 2021 What are the new trends for B2B predictions for marketing CMO’s and their agencies...
The 5 principles of growth for B2B marketing by Bob Brenchley, December 4, 2020 Building on the original research ‘The long and short of it’, ‘The 5 principles...
The Long and short of it by Bob Brenchley, October 27, 2020 ‘The Long and short of it’ has been described as the most important marketing...
Marketing in the new normal – 6 key changes by Bob Brenchley, October 9, 2020 McKinseys ‘Marketing in the new normal’ identifies just how COVID-19 is changing consumer behaviour...
Key customer trends around creativity. by Bob Brenchley, September 11, 2020 Creativity is a powerful way for brands to interact and communicate with their customer...
CMO B2B marketing priorities for 2021 by Bob Brenchley, July 30, 2020 Russ Findlay, global CMO of Hiscox shares some expert, practical advice on approaching B2B...
Cialdini’s 6 Principles for your B2B Marketing by Bob Brenchley, May 19, 2020 Dr. Robert B. Cialdini—the seminal expert in the field of influence and persuasion, explains...
What Should Advertising in a Recession Look Like? by Bob Brenchley, April 27, 2020 Many companies are wary of advertising in a recession caused by the pandemic, unsure...
What should we do now we’re all adjusting to Covid-19? by Bob Brenchley, April 17, 2020 There is a lot to think about during this Covid-19 pandemic but sometimes an...
