Marketing strategy and creative briefs – the Better Briefs Project by Bob Brenchley, October 13, 2021 Never one to hold back in saying exactly what he thinks, Mark Ritson’s thoughts...
The transformative potential of AI – ditch ‘crap science’ and get real by Bob Brenchley, October 7, 2021 Plenty has been said about the transformative potential of AI in marketing but just...
The state of B2B creative in 2021 by Bob Brenchley, July 11, 2021 What is the state of B2B creative today? How do marketers define and measure...
Cookies are changing, what do consumers think? by Bob Brenchley, June 21, 2021 The future may very well be free of cookies and this could have a...
Positioning vs Differentiation vs Distinctiveness by Bob Brenchley, April 23, 2021 When managing brands, it is surprising how often positioning, differentiation and distinctiveness get confused....
B2B predictions for 2021 by Bob Brenchley, February 19, 2021 What are the new trends for B2B predictions for marketing CMO’s and their agencies...
The 5 principles of growth for B2B marketing by Bob Brenchley, December 4, 2020 Building on the original research ‘The long and short of it’, ‘The 5 principles...
The Long and short of it by Bob Brenchley, October 27, 2020 ‘The Long and short of it’ has been described as the most important marketing...
Marketing in the new normal – 6 key changes by Bob Brenchley, October 9, 2020 McKinseys ‘Marketing in the new normal’ identifies just how COVID-19 is changing consumer behaviour...
Key customer trends around creativity. by Bob Brenchley, September 11, 2020 Creativity is a powerful way for brands to interact and communicate with their customer...
