Marketing Strategy
Marketing Strategy – your route to great results
Today, the digital B2B environment is probably more competitive than it's ever been and an effective marketing strategy illuminates the route to success for everyone involved.
Your strategy ensures you deliver more for less. But your business is unique. Will what worked yesterday work today? Are your objectives the right objectives and will your plans actually deliver the results you need? CMFG brings a wealth of senior marketing experience to work for you. Our real world experience ensures your marketing strategy gets you exactly where you want to be an we’ll identify the details of the most effective route to get you there. We have a track record delivering go-to-market solutions and marketing plans at every level in a business for major UK and EU clients.
Marketing Rewired
Why you need to think differently in the Age of AI-Driven Marketing
The rules of marketing have changed. Today’s buyers behave more like researchers than recipients, AI is transforming how decisions are made, and trust is your most valuable currency.
In Marketing Rewired, you’ll find a radically practical playbook for the modern marketer. Combining strategic insight, behavioural psychology, commercial fluency, and the latest marketing technologies, this guide shows how to reframe your thinking, realign your teams, and rebuild marketing around long-term value.
Whether you’re leading a global marketing function or scaling a startup team, this book will help you craft strategy with foresight, act with clarity, and thrive in a world where the only constant is change.
Bold, insightful, and full of real-world examples – this is not just a book; it’s a call to lead the future of marketing.