B2B News How do you sell marketing to the c-suite? by Bob Brenchley, June 24, 2022 How should you sell marketing department to the c-suite? Do you find yourself having... The 10 key factors that will drive your advertising effectiveness by Bob Brenchley, May 23, 2022 What really drives your advertising effectiveness? Professor Mark Ritson clearly lays out the 10... Net Promoter Score 3.0 by Bob Brenchley, November 16, 2021 Net Promoter Score (NPS) has long been the foundation of measuring customer satisfaction. But... Marketing strategy and creative briefs – the Better Briefs Project by Bob Brenchley, October 13, 2021 Never one to hold back in saying exactly what he thinks, Mark Ritson’s thoughts... The transformative potential of AI – ditch ‘crap science’ and get real by Bob Brenchley, October 7, 2021 Plenty has been said about the transformative potential of AI in marketing but just... The state of B2B creative in 2021 by Bob Brenchley, July 11, 2021 What is the state of B2B creative today? How do marketers define and measure... Cookies are changing, what do consumers think? by Bob Brenchley, June 21, 2021 The future may very well be free of cookies and this could have a... Positioning vs Differentiation vs Distinctiveness by Bob Brenchley, April 23, 2021 When managing brands, it is surprising how often positioning, differentiation and distinctiveness get confused.... B2B predictions for 2021 by Bob Brenchley, February 19, 2021 What are the new trends for B2B predictions for marketing CMO’s and their agencies... The 5 principles of growth for B2B marketing by Bob Brenchley, December 4, 2020 Building on the original research ‘The long and short of it’, ‘The 5 principles... The Long and short of it by Bob Brenchley, October 27, 2020 ‘The Long and short of it’ has been described as the most important marketing... Marketing in the new normal – 6 key changes by Bob Brenchley, October 9, 2020 McKinseys ‘Marketing in the new normal’ identifies just how COVID-19 is changing consumer behaviour... Key customer trends around creativity. by Bob Brenchley, September 11, 2020 Creativity is a powerful way for brands to interact and communicate with their customer... CMO B2B marketing priorities for 2021 by Bob Brenchley, July 30, 2020 Russ Findlay, global CMO of Hiscox shares some expert, practical advice on approaching B2B... Cialdini’s 6 Principles for your B2B Marketing by Bob Brenchley, May 19, 2020 Dr. Robert B. Cialdini—the seminal expert in the field of influence and persuasion, explains... What Should Advertising in a Recession Look Like? by Bob Brenchley, April 27, 2020 Many companies are wary of advertising in a recession caused by the pandemic, unsure... What should we do now we’re all adjusting to Covid-19? by Bob Brenchley, April 17, 2020 There is a lot to think about during this Covid-19 pandemic but sometimes an... Video – the essential tool for B2B content by Bob Brenchley, February 27, 2020 The rise and rise of video content format has been impressive with Hubspot research... 8 biggest marketing trends for 2020 from Marketing Week by Bob Brenchley, December 12, 2019 A future view of the marketing trends of the future (well 2020) that actually... Google’s 5 Myths of B2B Marketing by Bob Brenchley, October 22, 2019 Google’s 5 myths – for any B2B marketing agency, effectively mastering Google’s intricacies is... What can an octopus teach us about edge computing? by Bob Brenchley, October 10, 2019 What’s the similarity between an octopus and edge computing? Well, of their 500 million... Technology for Marketing 2019 by Bob Brenchley, September 19, 2019 CMFG is looking forward to attending the Technology for Marketing exhibition at Olympia London.... Marketing Trends in Financial Services by Bob Brenchley, August 12, 2019 A snapshot report from Salesforce delivers some interesting marketing trends & insights collated from... The Ultimate List of 2019 Marketing Statistics by Bob Brenchley, July 16, 2019 Relevant 2019 marketing statistics help you at every stage of your decision making during... The Client – B2B Marketing Agency Relationship by Bob Brenchley, July 5, 2019 What keeps a client and their B2B marketing agency happy? Like any other relationship,... Top 5 B2B Tips & Strategies You Need to Know by Bob Brenchley, June 25, 2019 What are the top B2B tips for success? If you’re part of a resource-strapped,... Using 6 Principles of Persuasion to Increase Conversions by Bob Brenchley, June 16, 2019 The publication of “Influence: The Psychology of Persuasion” in 1984, Dr. Robert Cialdini’s six... Benchmark your B2B content marketing by Bob Brenchley, May 29, 2019 Content marketing is a major part of the B2B marketing arsenal and for many... The post-digital era is upon us by Bob Brenchley, May 8, 2019 ‘The post digital era will be one where each consumer, employee and business partner... Details on the Open Data Initiative announced by Adobe, Microsoft and SAP by Bob Brenchley, April 4, 2019 The Open Data Initiative announced last year jointly by Adobe, Microsoft and SAP was... B2B Marketers – Top 5 Challenges by CMFG Marketing, March 1, 2019 What’s holding UK B2B marketers back today? A recent survey by the DMA identified... Co-op announces the digital marketing team is dead by CMFG Marketing, February 25, 2019 Alistair Pegg, Marketing Director at The Co-operative Bank has announced that the bank is... B2B social marketing trends for 2019 by CMFG Marketing, January 11, 2019 What are the macro social marketing trends we’ll see developing over 2019 and how... The marketing technology front runners by CMFG Marketing, December 21, 2018 Who is winning the race to own your tech stack? Which marketing technology platform... CMFG move office by CMFG Marketing, October 5, 2018 CMFG have moved to new offices with a rather fantastic view! Hope you’ll come... Fortnite One Year On by CMFG Marketing, September 28, 2018 With 3.3 million likes on Facebook and around 125 million players around the globe,... What motivates the B2B buyer? by CMFG Marketing, September 14, 2018 Great talk about B2B buyers by Ogilvy’s Rory Sutherland at B2B Marketing’s Ignite event.... Things looking up? by CMFG Marketing, August 21, 2018 The continuing stream of slightly depressing news around the Brexit negotiations saga can create... Death of the Mega Agency Network? by CMFG Marketing, April 11, 2018 Is the departure of Martin Sorrell a turning point in the life of the... Trending in 2018? by CMFG Marketing, January 11, 2018 Off the top of your head, which is more popular Linkedin or Slideshare? Both... Agile Marketing versus Account Based Marketing – who is the winner? by CMFG Marketing, November 13, 2017 Agile Marketing and Account Based Marketing (ABM) have been battling it out for the... Sales & Marketing in Harmony by CMFG Marketing, July 19, 2017 The popular perception of sales and marketing relationships is of open conflict with each... Blockchain & Marketing – Does it Matter? by CMFG Marketing, May 19, 2017 A lot is being written at the moment about Blockchain technology and the part... The revolution has arrived for digital media buying by CMFG Marketing, March 17, 2017 Digital Media has had a good decade but it looks like things are changing... Digital Marketing is Dead by CMFG Marketing, February 17, 2017 It’s been on the cards for some time now but CMFG believes the demise... Top B2B marketing trends for 2017 by CMFG Marketing, January 19, 2017 The B2B Agencies Benchmarking Report compiled by Circle Research, asked agency heads the simple... Fintech to maintain growth in 2017 by CMFG Marketing, December 14, 2016 Global Fintech investment grew by 27% globally in Q3 2017 and is set to... Accenture buys Karmarama by CMFG Marketing, December 2, 2016 So Accenture has bought Karmarama vowing to build a “new breed of agency”. Great... Insurance – a digital contradiction? by CMFG Marketing, November 21, 2016 Few sectors are more committed to the digitalisation of their business than insurance and... Nine digital technologies ditched from Gartner’s 2016 hype cycle by CMFG Marketing, November 14, 2016 Gartner recently released the latest update to its influential digital technologies hype cycle. It... CMFG MarketingNews04.29.2014
How do you sell marketing to the c-suite? by Bob Brenchley, June 24, 2022 How should you sell marketing department to the c-suite? Do you find yourself having...
The 10 key factors that will drive your advertising effectiveness by Bob Brenchley, May 23, 2022 What really drives your advertising effectiveness? Professor Mark Ritson clearly lays out the 10...
Net Promoter Score 3.0 by Bob Brenchley, November 16, 2021 Net Promoter Score (NPS) has long been the foundation of measuring customer satisfaction. But...
Marketing strategy and creative briefs – the Better Briefs Project by Bob Brenchley, October 13, 2021 Never one to hold back in saying exactly what he thinks, Mark Ritson’s thoughts...
The transformative potential of AI – ditch ‘crap science’ and get real by Bob Brenchley, October 7, 2021 Plenty has been said about the transformative potential of AI in marketing but just...
The state of B2B creative in 2021 by Bob Brenchley, July 11, 2021 What is the state of B2B creative today? How do marketers define and measure...
Cookies are changing, what do consumers think? by Bob Brenchley, June 21, 2021 The future may very well be free of cookies and this could have a...
Positioning vs Differentiation vs Distinctiveness by Bob Brenchley, April 23, 2021 When managing brands, it is surprising how often positioning, differentiation and distinctiveness get confused....
B2B predictions for 2021 by Bob Brenchley, February 19, 2021 What are the new trends for B2B predictions for marketing CMO’s and their agencies...
The 5 principles of growth for B2B marketing by Bob Brenchley, December 4, 2020 Building on the original research ‘The long and short of it’, ‘The 5 principles...
The Long and short of it by Bob Brenchley, October 27, 2020 ‘The Long and short of it’ has been described as the most important marketing...
Marketing in the new normal – 6 key changes by Bob Brenchley, October 9, 2020 McKinseys ‘Marketing in the new normal’ identifies just how COVID-19 is changing consumer behaviour...
Key customer trends around creativity. by Bob Brenchley, September 11, 2020 Creativity is a powerful way for brands to interact and communicate with their customer...
CMO B2B marketing priorities for 2021 by Bob Brenchley, July 30, 2020 Russ Findlay, global CMO of Hiscox shares some expert, practical advice on approaching B2B...
Cialdini’s 6 Principles for your B2B Marketing by Bob Brenchley, May 19, 2020 Dr. Robert B. Cialdini—the seminal expert in the field of influence and persuasion, explains...
What Should Advertising in a Recession Look Like? by Bob Brenchley, April 27, 2020 Many companies are wary of advertising in a recession caused by the pandemic, unsure...
What should we do now we’re all adjusting to Covid-19? by Bob Brenchley, April 17, 2020 There is a lot to think about during this Covid-19 pandemic but sometimes an...
Video – the essential tool for B2B content by Bob Brenchley, February 27, 2020 The rise and rise of video content format has been impressive with Hubspot research...
8 biggest marketing trends for 2020 from Marketing Week by Bob Brenchley, December 12, 2019 A future view of the marketing trends of the future (well 2020) that actually...
Google’s 5 Myths of B2B Marketing by Bob Brenchley, October 22, 2019 Google’s 5 myths – for any B2B marketing agency, effectively mastering Google’s intricacies is...
What can an octopus teach us about edge computing? by Bob Brenchley, October 10, 2019 What’s the similarity between an octopus and edge computing? Well, of their 500 million...
Technology for Marketing 2019 by Bob Brenchley, September 19, 2019 CMFG is looking forward to attending the Technology for Marketing exhibition at Olympia London....
Marketing Trends in Financial Services by Bob Brenchley, August 12, 2019 A snapshot report from Salesforce delivers some interesting marketing trends & insights collated from...
The Ultimate List of 2019 Marketing Statistics by Bob Brenchley, July 16, 2019 Relevant 2019 marketing statistics help you at every stage of your decision making during...
The Client – B2B Marketing Agency Relationship by Bob Brenchley, July 5, 2019 What keeps a client and their B2B marketing agency happy? Like any other relationship,...
Top 5 B2B Tips & Strategies You Need to Know by Bob Brenchley, June 25, 2019 What are the top B2B tips for success? If you’re part of a resource-strapped,...
Using 6 Principles of Persuasion to Increase Conversions by Bob Brenchley, June 16, 2019 The publication of “Influence: The Psychology of Persuasion” in 1984, Dr. Robert Cialdini’s six...
Benchmark your B2B content marketing by Bob Brenchley, May 29, 2019 Content marketing is a major part of the B2B marketing arsenal and for many...
The post-digital era is upon us by Bob Brenchley, May 8, 2019 ‘The post digital era will be one where each consumer, employee and business partner...
Details on the Open Data Initiative announced by Adobe, Microsoft and SAP by Bob Brenchley, April 4, 2019 The Open Data Initiative announced last year jointly by Adobe, Microsoft and SAP was...
B2B Marketers – Top 5 Challenges by CMFG Marketing, March 1, 2019 What’s holding UK B2B marketers back today? A recent survey by the DMA identified...
Co-op announces the digital marketing team is dead by CMFG Marketing, February 25, 2019 Alistair Pegg, Marketing Director at The Co-operative Bank has announced that the bank is...
B2B social marketing trends for 2019 by CMFG Marketing, January 11, 2019 What are the macro social marketing trends we’ll see developing over 2019 and how...
The marketing technology front runners by CMFG Marketing, December 21, 2018 Who is winning the race to own your tech stack? Which marketing technology platform...
CMFG move office by CMFG Marketing, October 5, 2018 CMFG have moved to new offices with a rather fantastic view! Hope you’ll come...
Fortnite One Year On by CMFG Marketing, September 28, 2018 With 3.3 million likes on Facebook and around 125 million players around the globe,...
What motivates the B2B buyer? by CMFG Marketing, September 14, 2018 Great talk about B2B buyers by Ogilvy’s Rory Sutherland at B2B Marketing’s Ignite event....
Things looking up? by CMFG Marketing, August 21, 2018 The continuing stream of slightly depressing news around the Brexit negotiations saga can create...
Death of the Mega Agency Network? by CMFG Marketing, April 11, 2018 Is the departure of Martin Sorrell a turning point in the life of the...
Trending in 2018? by CMFG Marketing, January 11, 2018 Off the top of your head, which is more popular Linkedin or Slideshare? Both...
Agile Marketing versus Account Based Marketing – who is the winner? by CMFG Marketing, November 13, 2017 Agile Marketing and Account Based Marketing (ABM) have been battling it out for the...
Sales & Marketing in Harmony by CMFG Marketing, July 19, 2017 The popular perception of sales and marketing relationships is of open conflict with each...
Blockchain & Marketing – Does it Matter? by CMFG Marketing, May 19, 2017 A lot is being written at the moment about Blockchain technology and the part...
The revolution has arrived for digital media buying by CMFG Marketing, March 17, 2017 Digital Media has had a good decade but it looks like things are changing...
Digital Marketing is Dead by CMFG Marketing, February 17, 2017 It’s been on the cards for some time now but CMFG believes the demise...
Top B2B marketing trends for 2017 by CMFG Marketing, January 19, 2017 The B2B Agencies Benchmarking Report compiled by Circle Research, asked agency heads the simple...
Fintech to maintain growth in 2017 by CMFG Marketing, December 14, 2016 Global Fintech investment grew by 27% globally in Q3 2017 and is set to...
Accenture buys Karmarama by CMFG Marketing, December 2, 2016 So Accenture has bought Karmarama vowing to build a “new breed of agency”. Great...
Insurance – a digital contradiction? by CMFG Marketing, November 21, 2016 Few sectors are more committed to the digitalisation of their business than insurance and...
Nine digital technologies ditched from Gartner’s 2016 hype cycle by CMFG Marketing, November 14, 2016 Gartner recently released the latest update to its influential digital technologies hype cycle. It...
