Brand
Strong brands matter in B2B
Your brand is the foundation of all your marketing and sales efforts. A shorthand for everything that has gone before and a springboard for your future plans.
The more complex and costly your product or service the more important your brand becomes. So whether you are looking to create a brand, rationalise your brand portfolio or evolve a brand, CMFG has the expertise and experience to support you every step of the way.
Marketing Rewired
Why you need to think differently in the Age of AI-Driven Marketing
The rules of marketing have changed. Today’s buyers behave more like researchers than recipients, AI is transforming how decisions are made, and trust is your most valuable currency.
In Marketing Rewired, you’ll find a radically practical playbook for the modern marketer. Combining strategic insight, behavioural psychology, commercial fluency, and the latest marketing technologies, this guide shows how to reframe your thinking, realign your teams, and rebuild marketing around long-term value.
Whether you’re leading a global marketing function or scaling a startup team, this book will help you craft strategy with foresight, act with clarity, and thrive in a world where the only constant is change.
Bold, insightful, and full of real-world examples – this is not just a book; it’s a call to lead the future of marketing.