When you think in terms of “how do my prospects buy”, creating effective marketing becomes a whole lot clearer. But there has been a quiet revolution in business to business marketing & selling and there has been a fundamental shift in power to the customer. Like an iceberg, most of the buying process is now unseen and happens before you ever know the prospect is looking.
Clever business to business marketing focuses effort, budget and resource to these critical early, unseen stages where opinions are formed and major decisions are made. So when the prospect does flag themselves to you as ‘interested’, you are already at the front of the queue to win their business.
Discover how CMFG creates standout marketing that’s designed to work with the way your customer’s buy. Find out more by downloading our Snapshot Guide to b2b Selling.