How do you sell marketing to the c-suite? by Bob Brenchley, June 24, 2022 How should you sell marketing department to the c-suite? Do you find yourself having...
The transformative potential of AI – ditch ‘crap science’ and get real by Bob Brenchley, October 7, 2021 Plenty has been said about the transformative potential of AI in marketing but just...
The state of B2B creative in 2021 by Bob Brenchley, July 11, 2021 What is the state of B2B creative today? How do marketers define and measure...
Cookies are changing, what do consumers think? by Bob Brenchley, June 21, 2021 The future may very well be free of cookies and this could have a...
The Long and short of it by Bob Brenchley, October 27, 2020 ‘The Long and short of it’ has been described as the most important marketing...
What Should Advertising in a Recession Look Like? by Bob Brenchley, April 27, 2020 Many companies are wary of advertising in a recession caused by the pandemic, unsure...
Marketing Trends in Financial Services by Bob Brenchley, August 12, 2019 A snapshot report from Salesforce delivers some interesting marketing trends & insights collated from...
B2B social marketing trends for 2019 by CMFG Marketing, January 11, 2019 What are the macro social marketing trends we’ll see developing over 2019 and how...
Trending in 2018? by CMFG Marketing, January 11, 2018 Off the top of your head, which is more popular Linkedin or Slideshare? Both...
The revolution has arrived for digital media buying by CMFG Marketing, March 17, 2017 Digital Media has had a good decade but it looks like things are changing...
