Persuasion Guide – Download

Persuasion Guide – Cialdini’s 6 Principles of Persuasion Applied to B2B Marketing

Cialdini’s 6 Principles of Persuasion Applied to B2B Marketing

“Persuasion works by appealing to certain deeply rooted human responses.”

Professor Robert Cialdini

Download the Persuasion Guide now.

Since its publication, Cialdini’s ‘Influence -The Psychology of Persuasion’ has become one of the few ‘must read’ books for all marketers. This guide provides a simple explanation of how the six principles can be directly applied to your day to day B2B marketing communications planning and implementation.

If you would like to discuss how CMFG can help your marketing sell more, contact bob@cmfg.co.uk

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