Concise advice for B2B marketers in todays digital world
B2B marketing has changed! The last 10 years has seen a quiet revolution and there has been a fundamental shift in power to the customer. McKinsey estimates the buying process is 67% complete before there is contact with the prospect but the sale is mostly won or lost in that period, what can be done and why is business development now marketing led? Download the marketing guide now.
Content is fundamental to the way today’s b2b customer buys. Without effective content you aren’t talking to your prospects for the majority of their buying cycle and without content you don’t have permission to talk to prospects. Find out how to make content really work as an integral part of your marketing and business development plans? Download the marketing guide now.
Creativity grabs attention, gets you noticed and makes your marketing budgets work harder. But how do you go about ensuring you develop the best creative for your campaigns? This guide looks at how you can brief, select and develop creativity more effectively. Download the marketing guide now.
Go to Market
Taking a new product or solution to market is a journey, a journey that needs other stakeholders around the business to be on board with a shared vision. This snapshot guide gives you a clear approach for planning Go to Market in your business. Download the marketing guide now.