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Cookies are changing, what do consumers think?

by Bob Brenchley on June 21, 2021 No comments

The future may very well be free of cookies and this could have a big impact for everyone involved in digital marketing (which is everyone!) So what do consumers think. Raconteur’s infographic gives a quick current consumer view. A useful aide memoire when considering plans for a world potentially without tracking cookies. Google, Microsoft, Safari and Firefox are all in the process of blocking third party cookies, so it will matter!

Originally scheduled by Google for 2022, their third party cookie block has now been put back until 2023, however Apple, Microsoft and Firefox have already implemented the block. Vox.com summarised the situation with Google as;
‘This represents a significant change for the ad business and seems to be a step forward for privacy, but it’s also a limited one. It doesn’t mean that Google will stop collecting your data, and it doesn’t mean the company will stop using your data to target ads. What Google will stop doing is selling web ads targeted to individual users’ browsing habits, and its Chrome browser will no longer allow cookies that collect that data.’‘This represents a significant change for the ad business and seems to be a step forward for privacy, but it’s also a limited one. It doesn’t mean that Google will stop collecting your data, and it doesn’t mean the company will stop using your data to target ads. What Google will stop doing is selling web ads targeted to individual users’ browsing habits, and its Chrome browser will no longer allow cookies that collect that data.’

Bob BrenchleyCookies are changing, what do consumers think?

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