Creativity is a powerful way for brands to interact and communicate with their customers, whether organisations are engaging with consumers who want to evolve their crafts and skills throughout the lockdown, or are moving to a post-pandemic engagement plan.
Over the last decade, consumers have stated they feel the need to be more creative. But what does it mean for them? Its definition has evolved significantly in just the last few years, and how they choose to fulfil their desire for it needs continuous reassessment to be truly understood.
To discover more about how best to assess creative work read The CMFG guide to Assessing Creativity here: