Launching the UK’s first pre-paid card

An innovative and opportunity-seeking multinational company listed on the New York Stock Exchange, IDT Finance is a market leader in the Pre-paid sector, having launched many innovative and exciting new programs in Europe in independently and in partnership with clients.

IDT selected CMFG for the launch of Prime Card, the first pre-paid card available over the counter in the UK. The scope of work included go-to-market planning and all b2b and b2c implementation.

Greg OxfordIDT Case Study