The B2B Marketing Blog

Marketing in the new normal – 6 key changes

by Bob Brenchley on October 9, 2020 No comments

McKinseys ‘Marketing in the new normal’ identifies just how COVID-19 is changing consumer behaviour and six important ways those changes will impact on the customer.  Some are significant accelerations of existing trends, white some are new… but all require serious consideration. Though primarily looking at the B2C sector, almost all the changes identified offer the potential for the way B2B marketers need to think and act in the future. Read more here

 

 

Bob BrenchleyMarketing in the new normal – 6 key changes

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