Peverel

Driving revenue through brand rationalisation

Peverel was the largest residential freeholder in the UK and also operated in the retirement home sector.

CMFG worked closely with the senior management team to deliver a brand assessment and rationalisation programme to deliver consumer clarity and cost rationalisation.

We also delivered a business development programme to drive growth for the reorganised business aimed at what were now discrete, defined, highly targeted customer segments.

Greg OxfordPeverel Case Study