The B2B Marketing Blog

Positioning vs Differentiation vs Distinctiveness

by Bob Brenchley on April 23, 2021 No comments

When managing brands, it is surprising how often positioning, differentiation and distinctiveness get confused. And leading marketing thinkers have very different views of their relative importance. Whose view do you follow, Seth Godin? Mark Ritson? Byron Sharp? Simon Sinek?. Watch this 10 min video for an overview of the debate.

 

Bob BrenchleyPositioning vs Differentiation vs Distinctiveness

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