Plenty has been said about the transformative potential of AI in marketing but just how and where it will make a difference seems to be less obvious. Hannah Fry, Professor in Mathematics of Cities at University College London gives us a view of the potential road map ahead. More importantly where AI unlikely to ever be of any use.
Data is the obvious start point though the transformative potential of AI with data will almost certainly evolve in a way we haven’t yet envisaged. Bit it seems unlikely that marketers on their own will be able to drive this forward, we have to be realistic, its going to be mathematicians and good ones at that!
So next time you’re listening to a marketing presentation and someone mentions using AI as the shiny new way forward, it might be worth your while to ask yourself if they really know what they’re talking about.
Professor Fry is a seasoned public speaker and broadcaster who won the prestigious Zeeman Medal in 2018 in recognition of her work to improve the public’s understanding of maths. She published Hello World: how to be human in the age of the machine, which gained widespread acclaim and a place on numerous award shortlists. The follow-up, out this week, she has written with geneticist Adam Rutherford, her co-host on The Curious Cases of Rutherford and Fry, a BBC Radio 4 series in which they use science to solve mysteries submitted by listeners.
Rutherford and Fry’s Complete Guide to Absolutely Everything (Abridged) seeks to challenge some of the assumptions we make about the world and show us how to “bypass our monkey brains”, which have evolved to “tell us all sorts of things that feel intuitively right but just aren’t true”.