Many companies are wary of advertising in a recession caused by the pandemic, unsure of the public’s mood and unsure if their ads will connect well in this crisis. Recent research suggests that 55% of advertisers have paused campaigns in response to the situation. So what is proving to work both generally and in the world of B2B marketing? As ever the marketing and advertising landscape hasn’t changed anywhere near as much as some people will have you believe. Really worth a read, click on the link below:

Are People Responding Differently to Ads Today?
Chris Wood – System1