The B2B Marketing Blog

What Should Advertising in a Recession Look Like?

by Bob Brenchley on April 27, 2020 No comments

Many companies are wary of advertising in a recession caused by the pandemic, unsure of the public’s mood and unsure if their ads will connect well in this crisis. Recent research suggests that 55% of advertisers have paused campaigns in response to the situation. So what is proving to work both generally and in the world of B2B marketing? As ever the marketing and advertising landscape hasn’t changed anywhere near as much as some people will have you believe. Really worth a read, click on the link below:

Are People Responding Differently to Ads Today?
Chris Wood – System1

Bob BrenchleyWhat Should Advertising in a Recession Look Like?

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