There is a lot to think about during this Covid-19 pandemic but sometimes an article makes so much sense it all seems obvious once you’ve read it. Mark Ritson’s look (rant?) at what marketers should really be thinking about during this unique time is refreshingly candid, but more importantly, obviously right. Its marketing fundamentals and we’ve never needed those more!

Click on the link below to read his full article in Marketing Week.

Mark Ritson’s Covid-19 spring cleaning list
The coronavirus pandemic creates an opportunity for many brands to reassess their business strategies, and they should take it because it won’t come again.