Who is winning the race to own your tech stack? Which marketing technology platform is going to win out in the next year? If 2018 is anything to go by it will remain a neck and neck race between Oracle’s Eloqua, Salesforce’s Pardot, and Adobes’ Marketo.
Google Trends shows how they are performing in terms of share of search. Pardot has a small and narrowing lead over Marketo with Eloqua running in third place.
CMFG’s recommendation; for most companies, most of the time Marketo will probably provide the most effective balance of functionality and usability. Unless you are highly experienced and incredibly well resourced, steer clear of Eloqua